Organic marketing
for MENA launches.

We help foreign game studios land in Saudi Arabia and the wider MENA region the way the audience here actually engages. Through community, content, and conversation. No paid ads. No interruption media. Just the work that earns trust.

Large social lounge with seating and displays, shot in Riyadh
Live in MENA
01 · Who it’s for

Foreign studios entering MENA.

B2B service

International studios releasing on Steam, PlayStation, Xbox or mobile who want a real foothold in the MENA market. You have a game ready (or close), a global plan, and you need a partner who lives here, ships here, and already runs a multi-channel Arabic and English presence for our own titles.

02 · Why organic

Paid impressions fade. Trust compounds.

Positioning
Reason 01

Trust compounds.

MENA gamers can spot a paid push from a mile away. A community that recommends you to a friend is worth more than a thousand impressions you bought.

Reason 02

Lower CAC, longer tail.

Paid inventory in this region is saturated and expensive. Organic content keeps working long after the campaign ends, on YouTube, in Discord searches, in clip culture.

Reason 03

Cultural credibility.

You can’t buy your way into a culture you don’t understand. We can help you show up with the right tone, the right references, and the right people in the room.

03 · What we run

Five service lines. One MENA plan.

5 pillars
01 · Community Empty Sentinels esports arena stage with gaming setups and red lighting

Discord, Reddit, Arabic forums.

Stand up a Discord that doesn’t feel like a graveyard. Moderate the rooms where MENA players actually talk. Show up in the threads that decide whether your game gets a second look.

  • Discord build, moderation, events
  • Reddit presence on the right subreddits
  • Arabic gaming forums and Telegram channels
  • Player support handoff or training
02 · Content RED cinema camera mounted on a tripod, the kind of production gear behind native MENA content

Arabic devlogs, subbed trailers, native cuts.

Your global trailer is not your Arabic trailer. We rebuild your content for the platforms and reading speeds of this audience, and we write devlogs that read like a developer, not a press release.

  • Arabic subtitling for trailers and gameplay
  • Vertical and short-form cuts (Reels, Shorts, TikTok)
  • Devlogs, behind-the-scenes, dev interviews
  • Localised key art and graphic packs
03 · Social Smartphone close-up showing a Social Media folder with YouTube, Instagram, Facebook, TikTok and X icons

One voice.
Two languages.

Channel strategy across the platforms that matter here. We plan the calendar, write the copy, and ship the assets across Instagram, X, TikTok and YouTube without losing the personality of your team.

  • Editorial calendar in AR and EN
  • Copy written in native Arabic, not translated
  • Community management across DMs and replies
  • Monthly reporting on what actually moved
04 · Influencer outreach Studio microphone close-up on a colourful audio mixing board

Arabic streamers and YouTubers, on merit.

We have lines into the streamers and creators MENA gamers trust. Outreach is organic by default. You send keys, we make the case for your game. Paid placements only if you explicitly ask for them, fully disclosed.

  • Curated creator lists by genre and country
  • Key distribution and follow-up
  • Clip and quote permissions
  • Post-stream community capture
05 · Launch comms Crowd at a gaming event, audience watching a screen

Wishlist drives, regional press, launch-day Discord.

The six weeks around your launch are the ones that matter. We run the wishlist push, brief regional press, schedule the Discord moments, and make sure the AMA, the launch stream, and the patch notes all land in this timezone, in this language, with this audience.

  • Wishlist and pre-order campaigns
  • Regional press outreach (gaming and lifestyle media)
  • Launch-day Discord and stream programming
  • Post-launch retention beats
04 · Channels we cover

Where the work ships.

Platform stack

Instagram

AR + EN

X

AR + EN

TikTok

AR + EN

YouTube

AR + EN, long + Shorts

Discord

Server, events, mods

Reddit

Subs that matter

Facebook

AR + EN

Steam

Hub, posts, events

05 · What organic looks like

A week in the feed.

Sample posts
AS
ashgames.studiojust now · Instagram
Behind the bow.
A devlog in 3 slides.

Swipe →

ashgames.studio First look at Zarqa’s bow. Built from scratch, animated frame by frame. More in the comments.
TK
Comments · 248TikTok · AR cut
@gamer_riyadh

Finally a game from us, for us. Wishlisted.

2h♥ 1.2kReply
@um_alqura_plays

The Arabic VO sounds real, not translated. Big difference.

3h♥ 842Reply
@khaleej_streams

When does the demo drop? I want it on stream.

5h♥ 506Reply
@desert_arcade

That dune transition is insane. Who made the camera work?

6h♥ 318Reply
# announcements 218 online
Ash · Community Today at 14:02

Heads up team. AMA with the lead dev @here this Saturday, 8pm KSA. Arabic + English thread. Drop your questions in #ask-the-team.

noor_plays Today at 14:05

Question, will there be Arabic voice acting or just subs?

dev_zarqa Today at 14:08

Both. Full AR voice for the main story, with Fusha for the legends and Khaleeji for the side characters. Coming to the demo first.

06 · How an engagement runs

Audit. Strategy. Execute. Hand off.

4 stages
Stage 01
2 weeks

Audit.

We map your current MENA footprint, your audience, your competitors, and what your launch needs to clear.

Stage 02
1 week

Strategy.

A written 90-day plan: channels, calendar, creator targets, content slate, success metrics.

Stage 03
90 days

Execution.

We run the calendar, ship the content, moderate the community, and report monthly on what moved.

Stage 04
Optional

Handoff or extend.

We train your in-house team and step back, or we stay on as a retainer through launch and beyond. Your call.

07 · Why Ash

We don’t guide tours. We live here.

We are the audience

The playbook on this page is the playbook we run on ourselves.

Ash Games Studio is a Riyadh-born indie studio. We ship our own games into MENA and globally. For our title Nomad, we run a multi-language presence across Instagram, X, Facebook, TikTok and YouTube (Arabic and English on each), plus an active Discord. That is the same stack we can build for you.

That means when we recommend a creator, we have already worked with them. When we draft your Arabic copy, it is written by people who speak it at home. And when we tell you something won’t land in this region, it is because we have already tried it.

Streaming and content studio setup Live now · 10 channels for Nomad
Plan a campaign

Launching in MENA? Let’s plan it.

Tell us your release window, your platforms, and where you are with your community. We can come back with a 90-day plan inside a week.