We help foreign game studios land in Saudi Arabia and the wider MENA region the way the audience here actually engages. Through community, content, and conversation. No paid ads. No interruption media. Just the work that earns trust.
International studios releasing on Steam, PlayStation, Xbox or mobile who want a real foothold in the MENA market. You have a game ready (or close), a global plan, and you need a partner who lives here, ships here, and already runs a multi-channel Arabic and English presence for our own titles.
MENA gamers can spot a paid push from a mile away. A community that recommends you to a friend is worth more than a thousand impressions you bought.
Paid inventory in this region is saturated and expensive. Organic content keeps working long after the campaign ends, on YouTube, in Discord searches, in clip culture.
You can’t buy your way into a culture you don’t understand. We can help you show up with the right tone, the right references, and the right people in the room.
Stand up a Discord that doesn’t feel like a graveyard. Moderate the rooms where MENA players actually talk. Show up in the threads that decide whether your game gets a second look.
Your global trailer is not your Arabic trailer. We rebuild your content for the platforms and reading speeds of this audience, and we write devlogs that read like a developer, not a press release.
Channel strategy across the platforms that matter here. We plan the calendar, write the copy, and ship the assets across Instagram, X, TikTok and YouTube without losing the personality of your team.
We have lines into the streamers and creators MENA gamers trust. Outreach is organic by default. You send keys, we make the case for your game. Paid placements only if you explicitly ask for them, fully disclosed.
The six weeks around your launch are the ones that matter. We run the wishlist push, brief regional press, schedule the Discord moments, and make sure the AMA, the launch stream, and the patch notes all land in this timezone, in this language, with this audience.
AR + EN
AR + EN
AR + EN
AR + EN, long + Shorts
Server, events, mods
Subs that matter
AR + EN
Hub, posts, events
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Finally a game from us, for us. Wishlisted.
The Arabic VO sounds real, not translated. Big difference.
When does the demo drop? I want it on stream.
That dune transition is insane. Who made the camera work?
Heads up team. AMA with the lead dev @here this Saturday, 8pm KSA. Arabic + English thread. Drop your questions in #ask-the-team.
Question, will there be Arabic voice acting or just subs?
Both. Full AR voice for the main story, with Fusha for the legends and Khaleeji for the side characters. Coming to the demo first.
We map your current MENA footprint, your audience, your competitors, and what your launch needs to clear.
A written 90-day plan: channels, calendar, creator targets, content slate, success metrics.
We run the calendar, ship the content, moderate the community, and report monthly on what moved.
We train your in-house team and step back, or we stay on as a retainer through launch and beyond. Your call.
Ash Games Studio is a Riyadh-born indie studio. We ship our own games into MENA and globally. For our title Nomad, we run a multi-language presence across Instagram, X, Facebook, TikTok and YouTube (Arabic and English on each), plus an active Discord. That is the same stack we can build for you.
That means when we recommend a creator, we have already worked with them. When we draft your Arabic copy, it is written by people who speak it at home. And when we tell you something won’t land in this region, it is because we have already tried it.
Live now · 10 channels for Nomad
Tell us your release window, your platforms, and where you are with your community. We can come back with a 90-day plan inside a week.
