Jun 27 → Jul 3, 2026
Paid campaigns · last 7 days · USD
The campaigns moved off Arab and Tier-2 markets and onto Tier-1 wishlist markets, US, Germany, Australia, UK and the rest of Western Europe. Cost per wishlist dropped from $5.18 in May to about $1.25. The US campaign alone is landing wishlists at $0.75.
$493
Cash spent
$493.59 delivered · no credit
159K
Impressions
130K reached
3,213
Clicks
2.02% CTR · $0.16 CPC
404
Net wishlists
all countries, Notion net adds
389
In targeted markets
Tier-1 geos only
$1.22
All sources
$493 ÷ 404 net adds
$1.27
Targeted markets
$493 ÷ 389 Tier-1
−76%
vs May
was $5.18 net cash
Wishlists are Notion net adds (all sources) in the targeted countries; spend is Reddit only. This credits organic wishlists too, so the figure is a generous, best-case cost per wishlist. The ranking between markets is reliable; the absolute number is optimistic.
| Campaign | Markets | Spend | Impr | Clicks | CTR | Wishlists | Cost / WL |
|---|
| Tier 1 — US | United States | $156 | 22,089 | 1,132 | 5.12% | 207 | $0.75 |
| Tier 1 — AUS-UK-GE | Australia, UK, Germany | $255 | 70,596 | 1,194 | 1.69% | 121 | $2.11 |
| Tier 1 — EU (no GE) | NL, FI, FR, NO, ES, SE, BE, IT, CH | $82 | 66,555 | 887 | 1.33% | 61 | $1.35 |
| Total | | $493 | 159,240 | 3,213 | 2.02% | 389 | $1.27 |
The US campaign is the standout: 5.12% CTR and $0.76 per wishlist, far ahead of the rest. AUS-UK-GE spends the most but converts slower, mostly on Germany.
| Market | Reddit spend | Clicks | Net wishlists | Cost / WL |
|---|
| United States | $157.56 | 1,132 | 207 | $0.76 |
| Netherlands | $10.44 | 108 | 12 | $0.87 |
| Belgium | $5.24 | 56 | 5 | $1.05 |
| Switzerland | $3.19 | 36 | 3 | $1.06 |
| Italy | $5.87 | 64 | 5 | $1.17 |
| Spain | $8.44 | 90 | 7 | $1.21 |
| France | $10.80 | 110 | 8 | $1.35 |
| Norway | $9.77 | 102 | 7 | $1.40 |
| Finland | $11.69 | 129 | 8 | $1.46 |
| United Kingdom | $66.40 | 299 | 43 | $1.54 |
| Australia | $78.63 | 378 | 34 | $2.31 |
| Germany | $113.40 | 517 | 44 | $2.58 |
| Sweden | $18.09 | 192 | 6 | $3.02 |
Net wishlists are Notion net adds per country during the window; spend is Reddit only. Germany takes the most spend but converts worst of the big three, worth trimming toward the US and the cheaper EU markets.
